I.R.D.I. “Taste of California ©” is a market development campaign to bring California’s boutique wineries into stable, hard currency international markets that they can depend on both in short and long time terms, this is all approached at a Micro level of customer interaction and sales.

As the costs of operation continue to soar in California many Boutique wineries (Estates with production levels of 15,000 cases or less) are finding it more then a challenge to generate sales.

Numerous factors are contributing to this situation a few being the sky rocketing Real Estate costs which is direct overhead operation costs for wineries which means that with their low volume of production their price margins must be raised pricing them out of the market. Second, is that most distributors are overly saturated with hundreds of other wines; this is not factoring the rapist advancement of foreign wines in the U.S. market.

And despite the recent victory with the changing of federal laws allowing wineries to sell wines across state boarders however again the cost margins are so high that California wineries have outstripped the cost of living margins for the other states. Long story short many of our California wineries now frozen in the position of being bulk producers for the established labels just to break even.

By focusing on International markets California wineries can solve these issues not just for short term but for long term stability and growth. Unfortunately most wineries are to busy trying to stay afloat in domestic markets or are unfamiliar with how to go about getting their wines into International markets to establish such a link.

Until now if a winery did want to go into international markets they were given a number to call of a contact in some country and was put on a list with thousands of wineries world wide because that one contact is also the appointed contact for all the other world wines interested in going to that region.

But what makes I.R.D.I. services unique is that we operate at a micro level of market development. For example establishing a website interface to sell directly to domestic customers, as well sales team support actively pushing and circulating our wines through out the entire region.

Our platform is geared to move over 230,000 cases of California wine for the region of Japan alone over the next two years. Governor Schwarzenegger has put forth a considerable amount of effort to support the awareness California wines. This is the next step that we as a state must take together to stand together and work collectively.