IRDI -Wine Support Introduction

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World Markets Overview

There are several indicators that we look at when selecting a region to introduce our client’s wines.

We have established a short listing of priority markets that we will share with you. We will also look into some of the key points we look for as well basic Economic and social indicators that we use to gage a potential market.

Some of the indicators that we look at are:

	●	Currency strength
	●	Expendable income
	●	Drinking Culture Established / Developing
	●	Business culture and Ethics Stable, firm, or unpredictable.
	●	Population / Feasibility
	●	Cultural disposition to California wines / foreigners
	●	Control / Trade Laws / International compliance record
	●	Margins / how may people are or will be involved to get a product on shelves.

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