The inflation of the Euro has created a unique opportunity for California wines. One that if swift action is taken we could dislodge the grip hold on the market share French other European wines have on markets.

Buyers from Japan, Canada, and the United States are backing away from Euro back commodities as it has proven too unstable and costly.

With the Euro soaring, it’s pushed wines out of reach from consumers.

This window is a tremendous opportunity for California wines to penetrate into market share that was once denied to California wines.