Our I.R.D.I. International sales and market development service are designed for one purpose and that is to give California wineries a stable avenue into international markets, one that they can control.

With domestic markets so strained International markets are the only option left available that boutique wineries can still sell the volumes as well the price margins needed to stay in business.

Until now the only avenue available to wineries were state and a private organization that operated at a Marco level support and didn’t allow the wineries any control over operations. Understanding that wineries need much more then just the Macro level of support, NCWTC Northern California World Trade Center and I.R.D.I. have combined resources in order to fully support the California wine industry.

In the past wineries wishing to supplement domestic sales internationally could only chose and organization that functions at a macro live of involvement. Basically the winery owner would be given a name of a contact person of that region of interest. Then the winery would be put on a list with hundreds of other California wineries. Then once a year that contact ask wineries to ship their samples for a wine convention that unbeknown to the winery owners would host thousands of wines from around the world. And with production mandates by the buyers most of our wineries are quietly pushed to the side. Of course this is a fact the winery owners never find out. So the wineries pay their membership dues and waste their much needed financial resources. Needless to say boutique wineries need complete support from the gates of the Estate, to the shelves of the buyers.

Our confidence of support stands because of the elite talent I.R.D.I. has at it’s management core. First our president a California Trade specialist for the State of California lived overseas for a total of 8 years establishing and accumulating the vital resources to erect support at every stage. For example in Japan we have the presence of three high level executives all of which were former executive managers for Mitsui Bussan the world’s largest international business firm joined I.R.D.I. Nippon. Mr. Ohtani, former Deputy Director of Mitsui Bussan Europe (30 years), now Chief consultant for JETRO (Japan External Trade Organization). Mr. Horii, executive and team member of Mitsui Bussan was Deputy Director for North America and Canada (38 years). He also is known as the author and creator of the publications that are the guidelines that all Japanese trade firms adhere to when involved in International business. Mr. Iga, executive director for Mitsui Bussan (20 years) is now the present director of Japan’s Ministry of Economics and Business Development. For years these gentlemen have supported the world’s largest trade firm and today they have joined us to support you.

We are an American firm with sales teams and researchs in target regions dedicated solely to the marketing of California wines working from the inside. No other platform has ever existed or been created with the deep penetrating range of sells and marketing support for California boutique wines at this kind of depth before. We approach market development with the same care a winery owners markets their own wines, with a personalized touch. I.R.D.I. is able to support the wineries at every step of the process. In short we are allowing wineries to by pass the selling to distributors, and importers and sell direct to stores and consumers right at their home. With this kind of control California wineries can set their own volume of sales.

As numerous winery owners have stated “This is a platform that is needed! The Australians, South Africans, and even Chilean Wineries have direct support to push their wines in world markets but we do not and we’re missing out on valuable markets that are needed to replace our losses here domestically California wineries need to unify and support this much needed platform!” . (Mr. Vogel Kitfox Vineyards, Mr. Basei Cacciatore wines)

Governor Schwarzenegger has put forth a considerable amount of effort in the promotion of California wines internationally. But without the proper support at a Micro level dedicated to marketing of California wines advancements will not be permanent.

It is with the unity of I.R.D.I. and NCWTC that we stand together to create bridges for a brighter California.